ABOUT

Most firms are people or systems. We are both.

Vantyx Partners was founded on a specific conviction: the middle market deserves the same quality of organizational thinking that large enterprises take for granted. We are not a consulting firm with a methodology. We are practitioners who built the diagnostic because we needed it and it did not exist.

Leadership

The Firm

Rhonda Frith-Lyons

Rhonda L. Frith-Lyons

Co-Founder & Principal, Vantyx Partners

Rhonda Frith-Lyons works at the intersection of leadership effectiveness and organizational design, focusing on the human and behavioral conditions that determine whether companies can scale successfully.

Her work centers on aligning executive teams, clarifying decision structures, and strengthening the leadership systems required to support growth. She works closely with founders and senior leadership to address the dynamics that often become constraints as complexity increases, including communication patterns, cultural alignment, and accountability structures.

At Vantyx Partners, Rhonda leads the evaluation and development of leadership alignment, cultural effectiveness, and organizational readiness as part of the firm’s structural diagnostic and execution work.

Gary Davila

Gary Davila

Co-Founder & Principal, Vantyx Partners

Gary Davila focuses on the operational and structural systems that enable organizations to execute effectively as they scale.

His work centers on aligning process, technology, and data with the realities of how businesses operate day-to-day. He works closely with leadership teams to identify where execution breaks down, whether through inconsistent workflows, fragmented systems, or gaps in performance visibility, and designs the structure required to correct it.

At Vantyx Partners, Gary leads the evaluation and design of operational systems, technology environments, and performance frameworks, ensuring that the structures supporting execution are integrated, scalable, and aligned with the organization’s strategic objectives.

Strategic Partnerships

Joy Luedtke

Joy Luedtke is an executive finance partner with twenty years of experience building First Wave Accounting into a firm focused on financial clarity for growth stage businesses.

Her work centers on helping founders move from reactive decision-making to intentional, legacy-driven growth. She provides fractional CFO leadership for seven and eight figure companies ready to scale and coaches founders through her startup incubator, First Wave Group.

Joy currently serves as Idaho Chapter President for the Entrepreneurs’ Organization and was recognized as a 2025 CEO of Influence and Empowering Woman Award recipient.

Kenneth B. Murphy

Kenneth B. Murphy is the Founder and Managing Director of OCEAN Global Management Group, headquartered in Newport Beach, California. He is an accomplished business leader recognized for building high performing organizations and developing effective leaders across executive management and consulting roles with global organizations in high tech, research and development, manufacturing, healthcare, military, government, and academia.

His expertise spans several decades working in small, medium, and large fast-paced global organizations, including startups, turnarounds, mergers and acquisitions, and management consulting. His current focus is on helping organizations develop AI-enabled workforce strategies, with advanced leadership capabilities and talent development systems to navigate a complex and rapidly changing future.

Kenneth holds a Ph.D. in Global Leadership and Change from Pepperdine University, a Master of Human Resources and Organization Development from the University of San Francisco, and a B.A. in Psychology from Chapman University. He also serves as an Adjunct Professor at Pepperdine University.

Ridhi Tatineni

Ridhi Tatineni is the Founder and CEO of Chelo, a firm focused on bridging full-stack software development and growth marketing to help businesses move from static ideas to profitable, market-ready solutions. The name Chelo, Hindi for “Let’s go,” reflects the firm’s bias toward action and execution.

With a background in analytics and data science, Ridhi helps businesses move past the AI hype to build tools that solve operational bottlenecks. She works with leadership teams to audit internal workflows, identify manual gaps ripe for automation, and deploy custom AI integrations and data-driven systems that drive real-world efficiency and growth.

Kathy Sobus

Kathy Sobus is a customer experience partner and founder of Sobus Consulting, where she helps companies enhance collaboration and modernize how they serve customers.

Her work centers on aligning technology, vendors, and go-to-market strategy so businesses can scale their customer operations without losing what matters most. She brings a career spanning sixteen years at Avaya, senior roles across the collaboration channel, and leadership positions in customer care.

Kathy holds thirteen patents in contact center technology and has been recognized on CRN’s Women of the Channel for many consecutive years. She earned her Bachelor and Master of Science from the University of Delaware and an MBA from Saint Joseph’s University.

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